Radarsign® Sales Hit New Milestone: 10 Consecutive Years of Year-Over-Year Growth
2014 sales show gains with law enforcement & government for Radarsign, one of the largest U.S. suppliers of radar speed signs
ALPHARETTA, Ga., January 27, 2015 —Sales metrics for 2014 confirm that record numbers of U.S. government organizations and law enforcement entities continue to select Radarsign™ as their provider of choice for traffic-calming radar speed signs. Radarsign—the manufacturer of the world’s first armored radar speed signs—has seen unprecedented, year-over-year growth for a ten years now.
2014 saw a 46 percent increase in sales into the police market, primarily due to the popularity of Radarsign’s very portable, battery-powered TC 400 sign. This follows on the heels of 2013 figures, which saw an 88 percent increase in sales to the law enforcement community. Government and municipal sales in 2014 rose by 19 percent. Sales in other categories, including school zones, business and corporate campuses continue to see steady growth.
Ongoing customer satisfaction programs confirm that customers choose Radarsign because of a combination of rugged dependability, affordability and, most importantly, effectiveness.
“During pick-up and drop-off times, 20% of the cars were speeding with some going as fast as 35 mph. After installing Radarsign’s driver feedback sign, only 8.5% are speeding, a 57% reduction!” — Ron Lattanze, Parent/Traffic Committee, The Raleigh School, Raleigh, N.C.
“We first operated the signs in stealth mode and gathered data for a baseline. After the signs were turned on fully functional, there was a 30-40% reduction in speeding violators.“ — Mark Nichols, Traffic Engineer – City of Jonesboro, Ga.
Radar speed signs are effective because of Feedback Loops, a concept which states that providing people with information about their actions in real time and giving them an opportunity to change those actions, pushes them toward better behaviors. Action, information, reaction. In areas considered to be “autopilot journey” destinations, drivers often break the speed limit, brake too late or don’t stop at pedestrian crossings. Strategically placed, radar speed signs can serve as triggers, stimulating drivers to transition from autopilot to attentive.
“Governments and law enforcement departments like our radar speed signs because the citizens they serve like them,” says Charlie Robeson, Radarsign co-founder and Director of Sales and Marketing. “That’s because Radarsign driver feedback signs reduce driver speeds without impacting the environment, roads or driver comfort.”
By reducing car speeds, Radarsign products help make streets safer for drivers and pedestrians, alike, reducing injuries and saving lives.
About Radarsign® Brand Radar Speed Signs:
In 2004, Atlanta-based Radarsign® established new industry standards for traffic calming solutions with the debut of the world’s first armored driver feedback signs. Radarsign radar speed signs are vandal-, weather- and bullet-resistant. They are also the traffic calming industry’s most durable, most ecological and most energy efficient radar speed signs. Engineered and manufactured in the USA, all Radarsign models are MUTCD-compliant and utilize recycled aluminum, innovative LED reflector technology, minimal battery power and solar panels to deliver bright, easy-to-read feedback to drivers. Radarsign products are scientifically proven to reduce drivers’ speeds and have been entrusted to provide safe and effective traffic calming solutions for: municipalities, treasured national parks, schools, neighborhoods, military bases, and private and public development projects across the U.S., Canada and overseas. www.radarsign.com.
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